Product design
What to build — and more often, what to stop building. Interfaces people can use without thinking, on a system that keeps working as the product grows.
Design · Product · BuildWe work out what to build.
We work out what to build.
Then we build it.
FigLabs is a design-led product studio. Apps, websites, customer journeys and the AI behind them — designed and built by one accountable team, from the first question to the live product.
Sound familiarThree kinds of client.
Three kinds of client.
Three ways in.
01 — Established businesses
Customers are dropping out somewhere between the first click and the booking — and nobody can say exactly where.
Diagnostic · 2 weeks →02 — FoundersYou have the idea and a deadline. Every quote so far says six months and a number that made your eyes water.
Prototype sprint · 4–6 weeks →03 — Small businesses & teamsYour website, booking flow or app should be winning you work. Right now it’s quietly losing it.
Design & build · Fixed scope →What we doDesign, product and build.
Design, product and build.
One team, start to finish.
Customer experience
The whole journey, including the parts that aren’t a screen — the email, the phone call, the moment it goes wrong. Usually that’s where the money is leaking.
Build
Websites, mobile apps, and the AI features behind them — taken from design to live, by the same people who designed them.
Where a project needs a specialism outside the studio, we bring in people we’ve worked with before — named up front, never anonymously — and stay accountable for the result either way.
How it works
Every project gets drawn before it gets built.
Most projects that fail don’t fail in the building. They fail because the wrong problem got solved, and solved well. So the working-out comes first — and it’s usually quicker than people expect.
How we work- 01UnderstandTalk to your customers. Go through it the way they do. Find where it actually breaks.
- 02Draw itFig. 1, the problem. Fig. 2, the fix. On one page, before anything gets built.
- 03BuildWorking software in short cycles, in front of real users as early as possible.
- 04ImproveMeasure what changed. Fix what didn’t. Hand over cleanly, or keep going together.
Selected work
Ask us about recent workCase studies are on their way.
Coming soon
Customer experienceComing soon
Product & buildComing soon
PrototypeWhy FigLabs
01
One accountable team
The person you meet is the person doing the work. No account manager in the middle, no handover to a junior once the contract is signed.
02
Working before polished
Something real in front of users in weeks, not a deck in months. Modern tooling — AI included — means you see progress early and often.
03
Built to be handed over
Clean code, documented designs, and a team that knows how it all works. The measure of good work is that you don’t need us to keep it running.
Come with a mess.
Leave with a plan.
Thirty minutes, no charge, no pitch. Tell us what’s not working — or what you want to build — and we’ll tell you straight whether we can help. If we can’t, we’ll tell you who might.